The fundamental difference between Supra and the high-end competition, is that they are in a price segment, where some might think there simply cannot be enough sound quality. Their pricing resembles in many cases what you will be charged for a cable in a nice blister pack where the jacket is just a thick plastic and the gold plating probably will not survive even the first connection. Supra from Sweden is brought up with the inborn attitude that if you are going to offer anything and charge for it, you better make sure it is worthwhile – At Supra Cables, we call it No-Nonsense!
After a succesful market introduction, Supra launched numerous products, all according to the No-Nonsense-Concept, most of them awarded “Best in Test, “Best Buy”, “Priceworthy”, etc. So, how can they be so affordable then? Well, first of all, they develop and manufacture all cables in-house. They use highest material standards that will have deep sonic impact, but nothing more. Cryogenic treatment of Copper with 9N purity? Really? For Supra this is nonsense.
They are electro engineers, co-operating with Swedish renowned universities and have a profound knowledge about physically designing a cable to avoid malignant sonic behavior. Just have a quick look at the cables and you will understand - not a mysterious box nor a battery on any of the products. They do not need to compensate, it is sonically benign already from the start. And, they listen to music, not sound!